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The Bar Has Been Set
Honda CRV Super Bowl ad with Ferris Bueller is an instant hit.
Category: Featured
My Irresistible Playlist
Last week, Barbara McAfee was one of the guests on the Expert Access Radio Hour, my company’s AM radio show. I’m what you could consider a “co-producer” of the show in that I edit the recording of the hour each week to strip out the commercials and news breaks to allow us to re-purpose the [...]
2011 Quixote Award Winner
I was recently named one of the 2011 Quixote Club honorees at Cincom. The Quixote Club honors the top 10 percent of Cincom employees. They have demonstrated one or more of the values evolving from the image of Cervantes’ Don Quixote, the famed seeker of the impossible dream, who personified courage, character, confidence, commitment, and [...]
Traffic with a side of smiles
What I learned from an 8-car pile up Today I dealt with the longest commute since starting my grown-up job. What normally takes me 20 to 30 minutes turned into just under 2 hours after an early morning 8-car accident closed the expressway at my normal exit. The overflow traffic took out my second navigation [...]
Which Social Networks Are Right For You?
Flirty Aprons – A success on Facebook, a tragedy on Twitter
Does Single-Sex Education Lead Women to Stereotypical Jobs?
I’ve seen a lot of talk about a recent study published in the journal of Science that claims that single-sex education may do more harm than good teaching children to embrace gender stereotypes. The study – conducted by a group of individuals including psychologists, child development specialists and neuroscientists who specialize in gender – claims [...]
Doing My Part for Migraine Awareness
June is National Headache Awareness month and as a chronic migraine sufferer I’ve been trying to figure out how to contribute to the month for years. – Over 36 million Americans suffer from migraines – Of those 36 million sufferers, 27 million are women – Migraine episodes can last from 2 to 72 hours – [...]
Read Forever – Great advertising? Or the start of PR?
Last week, I wrote about my love of Barnes & Noble’s Read Forever campaign. The commercials they’re running are inspiring, lazy and reminiscent of the drizzly Saturday afternoons you spend curled up with a book. But then I read The Fall of Advertising & The Rise of PR by Al and Laura Ries to prep [...]
What can you do with an English Degree?
Imagine the scene: You’re sitting in a room full of your friends who have degrees in things like computer science, electrical engineering, chemistry and pre-med. Everyone is singing songs from the Lonely Island, Toto, Miley Cyrus and Meatloaf (because your friends are awesome, but you’re all also sort of weird). Suddenly, one of the future [...]
Just Because It’s On Facebook Doesn’t Make It True
Shouldn’t we all strive to make sure our tweets & posts are accurate?
Water and Social Media
The power of water has always fascinated and scared me. I was always the kid playing with the water tub at the science museum and I’ve always loved seeing water wheels at factories. But at the same time, I almost always hate being IN water – or rather moving water. I don’t like the beach [...]
New Logo, Old News?
Will the new Starbucks logo go the way of the “new” Tropicana and GAP logos? Probably not.
Remembering Declan
Last Wednesday, Declan Sullivan, a junior at Notre Dame, tragically passed away when a scissor lift on which he was filming football practice toppled over in strong winds. There’s not much left to be said on the subject, as many who knew him well have already memorialized him in the blogosphere. However, I need to [...]
To Those Who Fell, and Those Who Carry On
Nine years ago today our country was attacked. Everyone remembers where they were when they heard the news that the World Trade Center had been hit by an airplane. Everyone remembers the moment they realized this wasn’t something out of the blue, but rather a premeditated terrorist attack on our soil. Personally, I was sitting [...]
How the rule of 10% – 90% applies to content creation, and you
I recently participated in a week-long sales training program designed to help employees at my company dig deeper and examine sales cycles more deeply. At the risk of exposing myself here – though most of my co-attendees won’t be shocked to hear it – I have to say that I had a very hard time [...]
Print isn’t dead – The Future of Journalism in America
Journalism. Saying the word conjures thoughts of layoffs, pay walls, shrinking ad revenues and smaller newspapers. It’s a pretty depressing thought to most people – unless you’re one of the four panelists at “The Future of Journalism: Transforming the Fourth Estate” at the 2010 Bulldog Reporter Media Relations Summit. The panelists – Ellen Levine, Editorial [...]
Want your pitch to stand out? Make it exclusive
No one wants to write about the same thing as their competitor
Confidence, collaboration, technology are future of PR
Info from the Bulldog Reporter Media Relations Summit 2010
How to become a media “go-to” expert
Have you ever had to scramble for an interview for a senior White House staffer after pitching – and being rejected by – his friends, Connie Chung, Barbara Walters or Diane Sawyer? Or found out that your client was booked to speak at Comic Con 2009 at the exact same time that James Cameron was [...]
The hardest part about going back
It is official. I have been a college graduate for a year. I have had a degree in my hand for 365 days. And today, I am watching two of my best friends walk across a stage in front of the most beautiful building I have ever called home to shake hands with one of [...]
2010 Spirit of Enterprise Videos
Cincom Systems teamed up with the University of Cincinnati to host the Spirit of Enterprise 2010 Business Plan Competition on Feb. 26. Using Cincom’s new video studio, I was able to film ad hoc video of the teams competing to capture a 30 to 60 second value proposition for their company. I edited the video [...]
Why I still “like” Facebook
There has been a lot of talk lately about Facebook and their new Open Graph API concept
Irish fans disappointed, embarrassed by USC loss
Students cite Marching Band’s halftime show as highlight of game; Notre Dame falls 76-3 in two years to Trojans
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