Category: Blog

Undergrads and Institutional Facebook Pages: The chicken and the egg?
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Undergrads and Institutional Facebook Pages: The chicken and the egg?

One part of my job that I absolutely love is interacting with students. It’s so easy to get sucked into the world of social media in higher education and work from spreadsheets, calendars and scheduled posts to get the word out about events and research happening on campus that I forget how beneficial it is […]

NDSM4NFP
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Social Media for Non-Profits

Every year Notre Dame hosts a Non-Profit Breakfast series for those in our surrounding community with a focus on specific pieces of their organizations. This year, the theme is communications and as such I was asked to present to the group as Notre Dame’s social media expert. There was a great conversation afterwards asking about […]

Jimmy Kimmel the other tweeters
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12 Lessons Learned as a Social Media Manager: There’s a Person on the Other Side

Last night, ABC attempted to give Jimmy Kimmel’s after Oscars special a boost with a quick appearance in casual clothing on the Academy Awards Red Carpet. In a gag that seemed to fall flat based on the Twitter response, Kimmel spoke with Red Carpet host Laura Spencer about the snark that creeps onto Twitter during […]

Facebook Paper Profile
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First thoughts on ‘Facebook Paper’: Great Idea, Could Be Better, Could Be Big

I know I’m not the only person who downloaded Facebook’s new product ‘Paper’ the second I got up this morning – I’d be a poor social media manager if I hadn’t. And I know that I’m only adding to the volume of conversation around the product, but I have to add my humble thoughts to […]

Social Media Management Tools
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12 Things I’ve Learned In 12 Months as a Social Media Manager – Part One

Today marks the one year anniversary of my jump from general public relations practitioner to social media manager. While I’ve thought about blogging quite a bit in the past year, I made a conscious decision to sit back and dedicate myself to learning as much as I could about my job and my function in the digital market rather than jumping into the fray, no matter how many times I wanted to. Instead, I’m now going to present the top 12 things that I’ve learned about my role, my field of expertise and myself in the past 12 months.

Alliance for Catholic Education with Our Lady of Sorrows Catholic School in Memphis
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An Outsider’s Perspective

Liz Harter, Notre Dame’s Social Media Program Manager, joins the ACE bus on its trip from Fort Worth to Memphis

Word Cloud Social Media Age
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Age Ain’t Nothin’ But a Number

Skills matter, not age, when it comes to social media management.

Airplane photo by xlibber on Flickr
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United Airlines Fails at Customer Experience Management

Some simple changes could prevent a viral CRM failing.

U.S. Women's Olympic Gymnastics Team 2012
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Spoiler Alert!

Why the #NBCFail Doesn’t Matter

Christian Bale in the Dark Knight Rises
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The Dark Knight Rises – But Not Without Michael Uslan

Without Michael Uslan’s perseverance, Batman might not have made it to the silver screen.

Understanding Social Media: It's not just Facebook advertisements
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Understanding Social Media: It’s not just Facebook advertisements

How GM uses social to try to move the dial on vehicle purchases

Does "That's Business" Mean Bullying is Acceptable?
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Does “That’s Business” Mean Bullying is Acceptable?

GM dumps Facebook advertising, Ford taunts that they do it better.

#MyHealth: A Promoted Hashtag Done Right
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#MyHealth: A Promoted Hashtag Done Right

I’m not normally a fan of the promoted tweets or trending topics on Twitter. They never seem to be done genuinely or even in a smart fashion. But I am a big fan of giving people credit where credit is due and @SiemensUSA used their promoted hashtag wonderfully.

Cincom Spirit of Enterprise Group Shot 2012
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Thank you, Mr. Nies

Have you ever noticed how easy it is to get jaded or complacent with things that are really quite cool when you see or work with them every day? It’s the reason Ferris Bueller told us to stop and look around once in a while. It’s why people always tell us to stop and smell […]

The Bar Has Been Set
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The Bar Has Been Set

Honda CRV Super Bowl ad with Ferris Bueller is an instant hit.

My Irresistible Playlist
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My Irresistible Playlist

Last week, Barbara McAfee was one of the guests on the Expert Access Radio Hour, my company’s AM radio show. I’m what you could consider a “co-producer” of the show in that I edit the recording of the hour each week to strip out the commercials and news breaks to allow us to re-purpose the […]

Worst TV Spot Ever?
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Worst TV Spot Ever?

Did you even know this ad was for DirecTV by the time it ended?

Traffic with a side of smiles
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Traffic with a side of smiles

What I learned from an 8-car pile up Today I dealt with the longest commute since starting my grown-up job. What normally takes me 20 to 30 minutes turned into just under 2 hours after an early morning 8-car accident closed the expressway at my normal exit. The overflow traffic took out my second navigation […]

Which Social Networks Are Right For You?
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Which Social Networks Are Right For You?

Flirty Aprons – A success on Facebook, a tragedy on Twitter

The Magic of Marketing Harry Potter
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The Magic of Marketing Harry Potter

Hype-marketing and the laws of supply and demand

Ring shot!
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Does Single-Sex Education Lead Women to Stereotypical Jobs?

I’ve seen a lot of talk about a recent study published in the journal of Science that claims that single-sex education may do more harm than good teaching children to embrace gender stereotypes. The study – conducted by a group of individuals including psychologists, child development specialists and neuroscientists who specialize in gender – claims […]

Cashing in on pop culture
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Cashing in on pop culture

Is it worth it?

Doing My Part for Migraine Awareness
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Doing My Part for Migraine Awareness

June is National Headache Awareness month and as a chronic migraine sufferer I’ve been trying to figure out how to contribute to the month for years. – Over 36 million Americans suffer from migraines – Of those 36 million sufferers, 27 million are women – Migraine episodes can last from 2 to 72 hours – […]

Read Forever - Great advertising? Or the start of PR?
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Read Forever – Great advertising? Or the start of PR?

Last week, I wrote about my love of Barnes & Noble’s Read Forever campaign. The commercials they’re running are inspiring, lazy and reminiscent of the drizzly Saturday afternoons you spend curled up with a book. But then I read The Fall of Advertising & The Rise of PR by Al and Laura Ries to prep […]

Nook, Book, iPad
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By Hook or By Crook

What are the best ads you’ve seen lately? For me, it’s the iPad and the Nook

What to do with an English Degree
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What can you do with an English Degree?

Imagine the scene: You’re sitting in a room full of your friends who have degrees in things like computer science, electrical engineering, chemistry and pre-med. Everyone is singing songs from the Lonely Island, Toto, Miley Cyrus and Meatloaf (because your friends are awesome, but you’re all also sort of weird). Suddenly, one of the future […]

Just Because It's On Facebook Doesn't Make It True
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Just Because It’s On Facebook Doesn’t Make It True

Shouldn’t we all strive to make sure our tweets & posts are accurate?

There’s No Anonymity in Blogging
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There’s No Anonymity in Blogging

Why I’m Afraid of Writing on this Site

Water and Social Media
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Water and Social Media

The power of water has always fascinated and scared me. I was always the kid playing with the water tub at the science museum and I’ve always loved seeing water wheels at factories. But at the same time, I almost always hate being IN water – or rather moving water. I don’t like the beach […]

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