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12 Things I’ve Learned In 12 Months as a Social Media Manager – Part One

Social Media Management Tools

Today marks the one year anniversary of my jump from general public relations practitioner to social media manager. While I’ve thought about blogging quite a bit in the past year, I made a conscious decision to sit back and dedicate myself to learning as much as I could about my job and my function in the digital market rather than jumping into the fray, no matter how many times I wanted to. Instead, I’m now going to present the top 12 things that I’ve learned about my role, my field of expertise and myself in the past 12 months.

Here’s Part One:

Don’t underestimate the power of Twitter

LinkedIn is the job-searching network. Everyone knows that you should maintain a presence there if you’re in the market as it’s the online rolodex, but it’s a bulky network to actively maintain connections.

Whenever I speak to college students I ask how many of them think an employer will search for them on Twitter. That’s the first thing that I do when I meet someone. It’s a great way to see a snapshot of who a person is personally and professionally. I got my job through Twitter. I met my hiring manager on Twitter, we kept up through Twitter, and she got to know and trust my professional style on Twitter. It was the easiest way to keep myself in front of her when I knew I wanted to make the career jump. I was able to portray my professional expertise and would respond to her tweets occasionally to let her know I was competent and interested. Further, it showed that I was dialed in to the social culture when I walked into my first interview and ran into people who said something along the lines of “Oh, hi! You’re @EAHarter on Twitter!”

A lot of people tell me that Twitter is such an important network for me only because I work in social media, but I maintain that it’s a great network to make connections with anyone in ANY field. It’s an easy way to stay in tune with your area of expertise and make connections with others that can become great friends who may someday help you in your career.

Don’t underestimate the power of LinkedIn, either

No matter how much I say that Twitter is the easiest way to actively maintain connections with your electronic rolodex, LinkedIn is the end all be all of networking tools. A lot of people discount the network because they see it as a set and forget media that they don’t check unless they’re actively job searching. To the contrary, LinkedIn is building a massive empire and it’s a great place to tap into experience and expertise. It’s also the most conservative investment of your time on social media. If you can make connections and be a real person, you’ll find success on the site.

From a marketing perspective, the site is second-to-none. I’ve gotten a glimpse of the targeting capabilities of the site from the University page that I administer and if that rolls out to all company pages it will be the most important social network and no one should be afraid of that. As with any marketing, if it’s done smart it will be unobtrusive. We’ll want to see the content that marketers are pushing towards us because it will be targeted directly towards us. It’s no surprise that there is a lot of really bad marketing out there, but I have to hold out hope that that those marketers won’t jump onto LinkedIn until they can truly prove it’s “worth” and for a couple golden years it will be a wonderful place to be.

Post By Liz Harter (70 Posts)

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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About the Author

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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