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Worst TV Spot Ever?

Do you even know what this ad is for by the time it ends?

I’ve become somewhat of a connoisseur of television ads these days. We’ve had a few lively discussions around the office about this year’s holiday spots and came to the conclusion that Lexus was this year’s worst offender – their obnoxious December to Remember campaign assumed three things about those watching:

1. They knew that the December to Remember was a yearly Lexus promotion
2. They knew that the December to Remember had it’s own theme song that is “easily” recognizable to the point that if someone begins playing it in conjunction with your holiday present you should give the giver a look of incredulous and knowing excitement before running outside to find a large bow-topped vehicle
3. People who are buying these cars for their wives/kids/friends/parents/significant others know where to find said large bows.

And they didn’t just play the series of commercials once. No, they were on at least twice an hour during every college football bowl game.

I thought that nothing could beat the annoyingness of Lexus until this weekend which I spent watching NFL wild card playoff games. And then, we saw this offender:

That’s an ad for DirecTV. I don’t blame you for not knowing that. It took me two days and three football games where this spot was played every 10 minutes for me to remember I had to pay attention to the television to find out who created this absolutely horrible ad.

It’s boring. I zone out after the guy gets hit in the face with the racquetball. There’s no way I’m going to remember that I was mad at my cable company for keeping me on hold by the end of this spot. There’s no way I’m going to associate “waking up in a roadside ditch” to my cable company through this strange, sort of Rube Goldberg-ian rambling. Cable = blowing off steam = failing at sports = injuring yourself = looking like a pirate = people beating you up? And the answer to this equation is DirecTV = sitting at home happy and not having people beat you up for looking like a pirate?

Are other people getting this commercial? Do they have any idea it’s for DirecTV at the end? Or are they just laughing because a dude got hit in the face and then got beat up?

Did it hold your attention?

Post By Liz Harter (70 Posts)

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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About the Author

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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