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The Bar Has Been Set

Dear companies advertising at the Super Bowl,

I’m sorry to inform you that your ad will not be the most talked about this year – unless you’re Honda.

What is it about car commercials that can incite so much hatred during the holiday season, and yet a mere month later can cause elation and joy?

2011 saw the mini-Darth Vader for Volkswagen, an ad released in the days before the Super Bowl which caused the spot to go viral before even airing in during the Packers victory.

Everyone waited with baited breath, telling others at their Super Bowl parties, “This is it! This is the one I was telling you about!”

This year, the lightening struck again. This time for the Honda CRV.

Who Doesn’t Love Ferris?

(aside from Ed Rooney and his sister, Jeannie)

Playing on the nostalgia of the 1980s is a great choice. For some reason, Gen Y, or at least those who are in their mid-20s and older, are OBSESSED with the 80s. We regularly rock out to songs from 1982 and 1987, Bon Jovi is almost a cult figure, and Ferris Bueller’s Day Off – a movie released a year before I was even born – is the perfect way to waste a Saturday afternoon whenever you find it on television.

After a nine second clip was released last Friday, the masses were practically in hysteria. Many were thinking that Matthew Broderick was announcing that Ferris Bueller was going to take another day off, that a sequel would be made or at least a reunion special on some talk show. The sheer venom in the comments left on YouTube after people realized the nine seconds were just a teaser to a Super Bowl ad was impressive.

It’s true. People still love Ferris – people still wish that they could have a carefree day like him and not get caught. After all, how can we possibly be expected to handle school/work/responsibilities on a day like today?

So hats off to Honda. It’s going to take the most brilliant ad agency or fan-created video in the world to top Ferris’ New Day Out. I love it.

But seriously, Ferris is probably actually sick. My best friend’s sister’s boyfriend’s brother’s girlfriend heard from this guy who knows this kid who’s going with the girl who saw Ferris pass out at 31 Flavors last night. I guess it’s pretty serious.

And just because I still love the mini-Darth Vader I have to give it some link love.

Post By Liz Harter (70 Posts)

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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About the Author

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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