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By Hook or By Crook

What are the best ads you’ve seen lately?

Advertising fascinates me.

I’m a television purist and love watching TV shows in real-time so I don’t often have the option to fast forward through anything DVR’d. And even when I am watching a DVR’d show, I usually forget that I can fast forward through the advertisements so I see a lot of them.

There are the annoying ones (I refuse to believe Arby’s tested “It’s Good Mood Food” with anyone with a brain before running that obnoxiousness), and the copycats (Edge is trying so hard to be the new Old Spice).

And then, there are the great ads.

I’m not in the market for an e-reader right now, but I’ve been keeping my eyes and ears open for information about Kindles, Nooks and iPads.

If the Kindle has television spots running, they haven’t hit my radar, but the iPad and the Nook have made an impression.

The Future

The iPad, while not a dedicated ereader, has my attention because, let’s face it, it’s an iPad. They’re sleek, sexy and can do just about anything save for anything requiring a USB port.

Their ads reflect the number of ways different professions are using the device. They play on the imaginative and innovative ways in which the iPad will change how people do business, create music, learn and read.

As far as using the iPad as an e-reader, the vibrant picture color of the screen and the implication that this is all that children’s books will look like in the near future and kids will want to read more than they do now is effective. And they manage to convey all of that in less than 5 seconds.

By Hook or By Crook

The Nook’s commercial on the other hand is powerful. It isn’t sexy, it doesn’t create music, children won’t be doing book reports on it.

But they will be reading.

As a woman with an English degree, I believe reading is an essential part of a person’s life at any stage. I also believe that it will be a sad day if we ever lose print completely.

There is something special about picking up my tattered copy of Gone With the Wind that my mother bought when she was a teenager that I think will be lost if my children are just touching a screen to find my “copy” of Pride and Prejudice. I don’t believe a computer will ever have the same ambiance because you can’t feel the softness of well-worn, well-read pages or smell the musky scent eminating as you flip a page, nor do you have to handle the machine with care because the book jacket is faded, torn and yet still an integral part of the reading experience.

That being said, I understand that ebooks are out-selling print on Amazon these days and I know that I’ll eventually give in and buy an ereader.

That’s why I love Barnes & Noble’s “Read Forever” campaign which this commercial is a part of.

The pace of the commercial is slow and lazy, but in a good way. It’s reminiscent of a rainy Saturday spent lounging on a couch getting lost in another world. It shows that these evil machines that are taking away my beloved print pages aren’t so dangerous – in fact, they’re interchangeable right now.

It’s inspiring.

Plus, it has the best tag line of any spot on television right now.

By hook or by crook, By book or by Nook … I will read

The Nook may not have the market share, but it has the best creative firm.

It’s familiar. It’s comforting. It’s memorable.

I’ll be interested to see if it moves Nook’s or gets more bodies in the store.

What’s your favorite ad right now?

Post By Liz Harter (70 Posts)

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

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About the Author

Liz Harter has a degree in English Writing with a minor in Spanish from Saint Mary’s College in Notre Dame, Ind. She is an award winning journalist on the collegiate level with a strong background in journalism. She currently works in PR and is a social media autodidact Google+

Comments (2)

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  1. Marilyn Cox says:

    Hands down my favorite ad is the AT&T flash mob commercial. Although, this posts makes me want to turn off the TV and open a good book.

  2. Liz Harter says:

    The flash mob one is pretty good. I can’t say it’s my favorite though because I feel like that would be me if I were ever involved in one.