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  • The Bar Has Been Set
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    The Bar Has Been Set

    Honda CRV Super Bowl ad with Ferris Bueller is an instant hit.

  • My Irresistible Playlist
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    My Irresistible Playlist

    Last week, Barbara McAfee was one of the guests on the Expert Access Radio Hour, my company’s AM radio show. I’m what you could consider a “co-producer” of the show in that I edit the recording of the hour each week to strip out the commercials and news breaks to allow us to re-purpose the [...]

  • Worst TV Spot Ever?
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    Worst TV Spot Ever?

    Did you even know this ad was for DirecTV by the time it ended?

  • Traffic with a side of smiles
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    Traffic with a side of smiles

    What I learned from an 8-car pile up Today I dealt with the longest commute since starting my grown-up job. What normally takes me 20 to 30 minutes turned into just under 2 hours after an early morning 8-car accident closed the expressway at my normal exit. The overflow traffic took out my second navigation [...]

  • Which Social Networks Are Right For You?
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    Which Social Networks Are Right For You?

    Flirty Aprons – A success on Facebook, a tragedy on Twitter

  • The Magic of Marketing Harry Potter
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    The Magic of Marketing Harry Potter

    Hype-marketing and the laws of supply and demand

  • Does Single-Sex Education Lead Women to Stereotypical Jobs?
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    Does Single-Sex Education Lead Women to Stereotypical Jobs?

    I’ve seen a lot of talk about a recent study published in the journal of Science that claims that single-sex education may do more harm than good teaching children to embrace gender stereotypes. The study – conducted by a group of individuals including psychologists, child development specialists and neuroscientists who specialize in gender – claims [...]

  • Cashing in on pop culture
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    Cashing in on pop culture

    Is it worth it?

  • Flickr photo courtesy of Deborah Leigh (Migraine Chick)
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    Doing My Part for Migraine Awareness

    June is National Headache Awareness month and as a chronic migraine sufferer I’ve been trying to figure out how to contribute to the month for years. – Over 36 million Americans suffer from migraines – Of those 36 million sufferers, 27 million are women – Migraine episodes can last from 2 to 72 hours – [...]

  • Read Forever – Great advertising? Or the start of PR?
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    Read Forever – Great advertising? Or the start of PR?

    Last week, I wrote about my love of Barnes & Noble’s Read Forever campaign. The commercials they’re running are inspiring, lazy and reminiscent of the drizzly Saturday afternoons you spend curled up with a book. But then I read The Fall of Advertising & The Rise of PR by Al and Laura Ries to prep [...]

  • By Hook or By Crook
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    By Hook or By Crook

    What are the best ads you’ve seen lately? For me, it’s the iPad and the Nook

  • What can you do with an English Degree?
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    What can you do with an English Degree?

    Imagine the scene: You’re sitting in a room full of your friends who have degrees in things like computer science, electrical engineering, chemistry and pre-med. Everyone is singing songs from the Lonely Island, Toto, Miley Cyrus and Meatloaf (because your friends are awesome, but you’re all also sort of weird). Suddenly, one of the future [...]

  • Photo from: FreedomofResearch.org
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    Just Because It’s On Facebook Doesn’t Make It True

    Shouldn’t we all strive to make sure our tweets & posts are accurate?

  • Flickr Photo Courtesy of Mike Licht, NotionsCapital.com
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    There’s No Anonymity in Blogging

    Why I’m Afraid of Writing on this Site

  • Water and Social Media
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    Water and Social Media

    The power of water has always fascinated and scared me. I was always the kid playing with the water tub at the science museum and I’ve always loved seeing water wheels at factories. But at the same time, I almost always hate being IN water – or rather moving water. I don’t like the beach [...]

  • Photo Courtesy of Starbucks
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    New Logo, Old News?

    Will the new Starbucks logo go the way of the “new” Tropicana and GAP logos? Probably not.

  • Remembering Declan
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    Remembering Declan

    Last Wednesday, Declan Sullivan, a junior at Notre Dame, tragically passed away when a scissor lift on which he was filming football practice toppled over in strong winds. There’s not much left to be said on the subject, as many who knew him well have already memorialized him in the blogosphere. However, I need to [...]

  • To Those Who Fell, and Those Who Carry On
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    To Those Who Fell, and Those Who Carry On

    Nine years ago today our country was attacked. Everyone remembers where they were when they heard the news that the World Trade Center had been hit by an airplane. Everyone remembers the moment they realized this wasn’t something out of the blue, but rather a premeditated terrorist attack on our soil. Personally, I was sitting [...]

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