• Other Recent Articles

  • U.S. Women's Olympic Gymnastics Team 2012
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    Spoiler Alert!

    Why the #NBCFail Doesn’t Matter

  • Christian Bale in the Dark Knight Rises
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    The Dark Knight Rises – But Not Without Michael Uslan

    Without Michael Uslan’s perseverance, Batman might not have made it to the silver screen.

  • Understanding Social Media: It's not just Facebook advertisements
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    Understanding Social Media: It’s not just Facebook advertisements

    How GM uses social to try to move the dial on vehicle purchases

  • Does "That's Business" Mean Bullying is Acceptable?
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    Does “That’s Business” Mean Bullying is Acceptable?

    GM dumps Facebook advertising, Ford taunts that they do it better.

  • #MyHealth: A Promoted Hashtag Done Right
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    #MyHealth: A Promoted Hashtag Done Right

    I’m not normally a fan of the promoted tweets or trending topics on Twitter. They never seem to be done genuinely or even in a smart fashion. But I am a big fan of giving people credit where credit is due and @SiemensUSA used their promoted hashtag wonderfully.

  • Cincom Spirit of Enterprise Group Shot 2012
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    Thank you, Mr. Nies

    Have you ever noticed how easy it is to get jaded or complacent with things that are really quite cool when you see or work with them every day? It’s the reason Ferris Bueller told us to stop and look around once in a while. It’s why people always tell us to stop and smell […]

  • The Bar Has Been Set
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    The Bar Has Been Set

    Honda CRV Super Bowl ad with Ferris Bueller is an instant hit.

  • My Irresistible Playlist
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    My Irresistible Playlist

    Last week, Barbara McAfee was one of the guests on the Expert Access Radio Hour, my company’s AM radio show. I’m what you could consider a “co-producer” of the show in that I edit the recording of the hour each week to strip out the commercials and news breaks to allow us to re-purpose the […]

  • Worst TV Spot Ever?
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    Worst TV Spot Ever?

    Did you even know this ad was for DirecTV by the time it ended?

  • Traffic with a side of smiles
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    Traffic with a side of smiles

    What I learned from an 8-car pile up Today I dealt with the longest commute since starting my grown-up job. What normally takes me 20 to 30 minutes turned into just under 2 hours after an early morning 8-car accident closed the expressway at my normal exit. The overflow traffic took out my second navigation […]

  • Which Social Networks Are Right For You?
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    Which Social Networks Are Right For You?

    Flirty Aprons – A success on Facebook, a tragedy on Twitter

  • The Magic of Marketing Harry Potter
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    The Magic of Marketing Harry Potter

    Hype-marketing and the laws of supply and demand

  • Ring shot!
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    Does Single-Sex Education Lead Women to Stereotypical Jobs?

    I’ve seen a lot of talk about a recent study published in the journal of Science that claims that single-sex education may do more harm than good teaching children to embrace gender stereotypes. The study – conducted by a group of individuals including psychologists, child development specialists and neuroscientists who specialize in gender – claims […]

  • Cashing in on pop culture
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    Cashing in on pop culture

    Is it worth it?

  • Doing My Part for Migraine Awareness
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    Doing My Part for Migraine Awareness

    June is National Headache Awareness month and as a chronic migraine sufferer I’ve been trying to figure out how to contribute to the month for years. – Over 36 million Americans suffer from migraines – Of those 36 million sufferers, 27 million are women – Migraine episodes can last from 2 to 72 hours – […]

  • Read Forever - Great advertising? Or the start of PR?
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    Read Forever – Great advertising? Or the start of PR?

    Last week, I wrote about my love of Barnes & Noble’s Read Forever campaign. The commercials they’re running are inspiring, lazy and reminiscent of the drizzly Saturday afternoons you spend curled up with a book. But then I read The Fall of Advertising & The Rise of PR by Al and Laura Ries to prep […]

  • Nook, Book, iPad
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    By Hook or By Crook

    What are the best ads you’ve seen lately? For me, it’s the iPad and the Nook

  • What to do with an English Degree
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    What can you do with an English Degree?

    Imagine the scene: You’re sitting in a room full of your friends who have degrees in things like computer science, electrical engineering, chemistry and pre-med. Everyone is singing songs from the Lonely Island, Toto, Miley Cyrus and Meatloaf (because your friends are awesome, but you’re all also sort of weird). Suddenly, one of the future […]

  • Just Because It's On Facebook Doesn't Make It True
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    Just Because It’s On Facebook Doesn’t Make It True

    Shouldn’t we all strive to make sure our tweets & posts are accurate?

  • There’s No Anonymity in Blogging
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    There’s No Anonymity in Blogging

    Why I’m Afraid of Writing on this Site