• Other Recent Articles

  • Flickr photo courtesy of Deborah Leigh (Migraine Chick)
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    Doing My Part for Migraine Awareness

    June is National Headache Awareness month and as a chronic migraine sufferer I’ve been trying to figure out how to contribute to the month for years. – Over 36 million Americans suffer from migraines – Of those 36 million sufferers, 27 million are women – Migraine episodes can last from 2 to 72 hours – [...]

  • Read Forever – Great advertising? Or the start of PR?
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    Read Forever – Great advertising? Or the start of PR?

    Last week, I wrote about my love of Barnes & Noble’s Read Forever campaign. The commercials they’re running are inspiring, lazy and reminiscent of the drizzly Saturday afternoons you spend curled up with a book. But then I read The Fall of Advertising & The Rise of PR by Al and Laura Ries to prep [...]

  • By Hook or By Crook
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    By Hook or By Crook

    What are the best ads you’ve seen lately? For me, it’s the iPad and the Nook

  • What can you do with an English Degree?
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    What can you do with an English Degree?

    Imagine the scene: You’re sitting in a room full of your friends who have degrees in things like computer science, electrical engineering, chemistry and pre-med. Everyone is singing songs from the Lonely Island, Toto, Miley Cyrus and Meatloaf (because your friends are awesome, but you’re all also sort of weird). Suddenly, one of the future [...]

  • Photo from: FreedomofResearch.org
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    Just Because It’s On Facebook Doesn’t Make It True

    Shouldn’t we all strive to make sure our tweets & posts are accurate?

  • Flickr Photo Courtesy of Mike Licht, NotionsCapital.com
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    There’s No Anonymity in Blogging

    Why I’m Afraid of Writing on this Site

  • Water and Social Media
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    Water and Social Media

    The power of water has always fascinated and scared me. I was always the kid playing with the water tub at the science museum and I’ve always loved seeing water wheels at factories. But at the same time, I almost always hate being IN water – or rather moving water. I don’t like the beach [...]

  • Photo Courtesy of Starbucks
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    New Logo, Old News?

    Will the new Starbucks logo go the way of the “new” Tropicana and GAP logos? Probably not.

  • Remembering Declan
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    Remembering Declan

    Last Wednesday, Declan Sullivan, a junior at Notre Dame, tragically passed away when a scissor lift on which he was filming football practice toppled over in strong winds. There’s not much left to be said on the subject, as many who knew him well have already memorialized him in the blogosphere. However, I need to [...]

  • To Those Who Fell, and Those Who Carry On
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    To Those Who Fell, and Those Who Carry On

    Nine years ago today our country was attacked. Everyone remembers where they were when they heard the news that the World Trade Center had been hit by an airplane. Everyone remembers the moment they realized this wasn’t something out of the blue, but rather a premeditated terrorist attack on our soil. Personally, I was sitting [...]

  • How the rule of 10% – 90% applies to content creation, and you
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    How the rule of 10% – 90% applies to content creation, and you

    I recently participated in a week-long sales training program designed to help employees at my company dig deeper and examine sales cycles more deeply. At the risk of exposing myself here – though most of my co-attendees won’t be shocked to hear it – I have to say that I had a very hard time [...]

  • Print isn’t dead – The Future of Journalism in America
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    Print isn’t dead – The Future of Journalism in America

    Journalism. Saying the word conjures thoughts of layoffs, pay walls, shrinking ad revenues and smaller newspapers. It’s a pretty depressing thought to most people – unless you’re one of the four panelists at “The Future of Journalism: Transforming the Fourth Estate” at the 2010 Bulldog Reporter Media Relations Summit. The panelists – Ellen Levine, Editorial [...]

  • Want your pitch to stand out? Make it exclusive
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    Want your pitch to stand out? Make it exclusive

    No one wants to write about the same thing as their competitor

  • Confidence, collaboration, technology are future of PR
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    Confidence, collaboration, technology are future of PR

    Info from the Bulldog Reporter Media Relations Summit 2010

  • 2010 Bulldog Reporter Media Relations Summit wrap-up
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    2010 Bulldog Reporter Media Relations Summit wrap-up

    Well, I’m back from my first business trip that wasn’t financed on the shoe string budget of a student newspaper (the destinction of that first, shoe-string budget trip was to Los Angeles in 2008). One of the perks of being an adult! I just attended the 2010 Bulldog Reporter Media Relations Summit in New York [...]

  • A new era in presentations
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    A new era in presentations

    A presentation without PowerPoint? It’s possible

  • How to become a media “go-to” expert
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    How to become a media “go-to” expert

    Have you ever had to scramble for an interview for a senior White House staffer after pitching – and being rejected by – his friends, Connie Chung, Barbara Walters or Diane Sawyer? Or found out that your client was booked to speak at Comic Con 2009 at the exact same time that James Cameron was [...]